The word "strobist" has been probably popularized by freelance photographer, Joe McNally. It describes a lighting style of using small portable, battery powered flash units-which are also called "speedlights". Ergo it's my initiative to popularize the new word "speedlighter" as an alternative moniker to our photographic lighting style. As a Philippine Nikon endorser, yours truly expounded on Nikon's visual creative handle on their "I am Nikon" worldwide ad campaign and stamped my own thematic bend. So i say: be a SPEEDLIGHTER!...because light is might.