Center For Culinary Arts Printads & Billboards

The Creative Director Bong Banal of McCann Erickson Philippines got me to shoot colored print ads and billboards for the Center For Culinary Arts (CCA). The ad came out in the Philippine Daily Inquirer newspaper (G-1 section) on March 9, 2008 and the billboard version will follow in a couple of days within Makati and Mandaluyong cities. It was a whole day affair at the company's premises. The young student chefs are very shy and quiet at first so we all had to warm up to the first-time models. Once they have warmed up then things begin to rock 'n roll! The printad with the plate as visual came out ealier in the Inquirer publication. Ding and Edu assisted me for this shoot. Nina Cumpa did their hair and make-up.