The agency handeling Ladies Wear is Adfolio. Adefolio CEO Laura is very hands-on with the shoot doing steam-ironing, styling, art direction and inventory. Whew! Rotating shifts during the shoot involves photogs like moi, Bug, Edwin, Monching and Jonmar.
But that’s just the Ladieswear Summer campaign. With SM you have other departments like Men’s Wear, Baby Company, Children’s Wear, Girl’s Teens Wear, Boy’s Teens Wear, Home World, etcetera with separate summer campaigns with different ad agencies. And that’s just the summer campaign (come-pain?). Then there’s the Back to School campaign next for SM.
Recently done was the Valentines campaign. And then there are other Shutterbug accounts (with other ad agencies) that need to be shot the next day (like PLDT). It’s stressful, marathon ad shooting. Rare studios are lucky to have this kind of good “problem” in times of economic challenges. And it gives me a profitable job to do.